Nowadays, when customers want to find information about a business or service that they need they simply turn to the internet. It used to be the Yellow Pages but that has rapidly declined with the affordability of computers and the increase of mobile devices. This is exactly why a strong local SEO approach must be part of your business plan. Local search is an excellent way for your small business marketing plan and is likely also going to give you your best ROI. If you do not understand how local search engine marketing works you can find many companies that can offer their expertise. Because it is fairly complicated it is better to let the professional handle your campaign then trying to learn it all yourself.
Why is local search important you ask. Local search is used by most people today when they need to find any information especially those that are in the process or ready to “pull the trigger.” These people are not normally tire kickers but people that are activity looking for a solution. These are the best kinds of customers. You need to make sure your business is found first or they will be buying their products or services from someone that is showing up. Some search providers even offer a click to call option so that you can only be charged for actual calls. The more traditional approach s organic search or PPC models that allow you to pick keywords and set a pay out and monthly budget. Once you have sent your budget your ad will no longer display.
Make sure you include search in your marketing mix regardless of what you do. Even demographics that are not super computer savvy are starting to get more users day by day. My grandpa was 86 and still surfed on occasion. Make sure you can be found – not doing local search would be like not being in the Yellow Pages 20 years ago.